LauraCruz
Senior project manager with 6+ years leading high-volume digital ad production and creative programs for U.S. and Latin American brands — owning delivery, resourcing, and the workflows that keep cross-functional teams shipping on time.
The operating system behind the work
I started in audiovisual production in Bogotá — line producing and budgeting ad campaigns, documentaries, and music videos, and coordinating the crews behind them. Today I run high-volume creative pipelines for U.S. brands, turning strategy into shipped ads at scale.
Same instinct, bigger machine: keep the work moving, on time, on standard.
As Creative Project Manager and Team Lead at Narrative Ads, I oversee projects from brief to delivery, lead a multidisciplinary team of producers, and act as the liaison between strategy, account, creative, and post-production. I plan resources, protect timelines, manage risk and change, and own quality control and client compliance across every asset that goes out the door.
I work fully remote across time zones, mentor producers into senior roles, and design the workflows and delivery trackers that keep a fast, distributed team accountable. Asana Workflow Specialist certified, bilingual, and equally comfortable bridging U.S. and Latin American teams.
Reel
Watch showreel Opens on VimeoCapabilities
Delivery at volume
Program and project delivery with 30+ pieces shipping weekly — scheduling, scoping, and timeline management that holds under pressure.
Resource & risk
Allocating the right people to the right projects, prioritizing under constraint, and managing risk and change before it hits the deadline.
Team leadership
Leading and mentoring a team of producers, building promotion paths, and protecting team morale, wellbeing, and growth in a remote setup.
Cross-functional liaison
The connective tissue between strategy, account, creative, and post — keeping stakeholders and clients aligned from brief to final cut.
Quality & compliance
Owning QC and client compliance for digital ad assets — guaranteeing standards, brand consistency, and spec across every deliverable.
Systems & workflow
Spotting process gaps and building the workflows and delivery trackers that make a fast team predictable. Asana Workflow Specialist certified.
Work in the wild
Social Media Ads
Advertising
Music Videos
Documentary & Series
Coverage & Events
Experience
Creative Project Manager · Team Lead
- Supervise and coordinate Associate, Junior, and Senior Associate Producers across the studio.
- Allocate resources in step with post-production leadership, putting the right people on the right projects.
- Identify process gaps and build new systems and workflows to keep delivery predictable.
- Own team morale, wellbeing, and growth — mentoring producers into senior roles.
Creative Project Manager
- Managed 20–30+ ads weekly, overseeing projects from kickoff to delivery for top-tier U.S. brands.
- Led cross-functional teams through production and post, working closely with strategy, marketing, and creative directors.
- Acted as liaison between the post-production process and the wider team.
Producer / Assistant Director & Research
- Managed and coordinated internal processes for each audiovisual production.
- Built shooting plans, timelines, and budgets to support productions in progress.
- Led pre-production research, character profiling, and interview planning for documentary content.